So, part of my day consists of wandering on the interweb, as it is also part of your day I imagine...
And this is one of my recent stumblings if you haven't stumbled here already ; probably more ladies than gents, but it's not about gender here...
I love this site for many reasons, but, I few I'd like to point out here:
-the narrative quality all on the main page
-the illustrative style
-the use of color
-the clothes (of course)
I like that this site tells me a story about the TYPE of girl who wears these dresses- in a simple, yet very cute manner. As a consumer, it definitely has me sold on these party dresses; it's like the whole idea behind beer commercials (or advertising in general): if you drink this beer, these hot girls will wanna hang with you....
Also, I love incorporating the hand-made feel into work. To me, it communicates a more personal tone...
As for color, the dresses are the main point of focus, sprinkled throughout the page.
As for the dresses, well, I'm not sure I'll spend $250 on those dresses, yet....
